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Identity Guidelines


Challenger Lifts Our mission is to separate Challenger Lifts as the pioneer of industry leading lift innovations and to treat our customers as we would like to be treated.

The CL emblem of our logo symbolizes the forward moving culture of the company. Using the new logo properly and consistently is key to ensuring our marketing efforts succeed in establishing this message.

Challenger Lifts and all its associated brand logos are the sole property of Challenger Lifts, Inc., Louisville, KY. Should you have any doubt regarding proper use of our logos please contact Randy Stewart, Marketing Director at 800-648-5438.


Challenger Lifts Identity Guidelines - (pdf - 372K)

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Leading Car Lift Innovation for over 28 years